panda-bear Recently I read a post by at Financial Jungle called - How Heavy Is Your Portfolio On The Sin Scale?.  Basically the topic is whether or not you should invest in “sinful”, or morally empty companies.  A great example would be a tobacco company.  Should you buy stock in a tobacco company?  I say go nuts, if the company is solid, and the price is attractive.

You’re not saving the pandas

If you feel that you have a deep connection to those furry little guys, then by all means - work with them.  Donate your time to help them, and even donate your money if you want.  But when it comes to investments, business is business.  Don’t worry if the company you’re investing in cuts down the rainforest.  Don’t worry if their product causes cancer.  You are investing to make money - never let that out of your sight.

Your portfolio doesn’t care about the pandas

At the end of the day, your investment decisions determine how healthy of a return you receive.  Choose to invest in only panda-saving companies, and you’re limiting yourself.  Branch out, focus on the fundamentals.  Look at the bottom line - that’s all that matters in this game.

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